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Private Label market

Kruger Products L.P. also manufactures private label tissue products for customers in the U.S. and Canada. The U.S. private label business has grown substantially since 2004. Management believes the opportunity to penetrate the U.S. market with high quality products represents a significant opportunity.

The Through-Air-Drying (TAD) facility in Memphis, Tennessee is a key component of the strategy to grow revenues in the U.S. private label market, the fastest growing segment of the tissue industry according to ACNielsen data.