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Consumer market

In the Canadian consumer business, the Company primarily sells branded products such as bathroom tissue, facial tissue, paper towels and napkins. These products are marketed under a number of trademarks, including Cashmere, Purex, Scotties, SpongeTowels and White Swan, all of which are owned except for Scotties, which is under a long-term license. In the U.S. the Company sells branded products under the White Cloud trademark. For the year ended December 31, 2018, the consumer business represented approximately 82.1% of total consolidated revenue.

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