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Sustainable development

Reimagine 2030: Progress with Purpose

We’re nearly halfway through our Reimagine 2030 journey—and more committed than ever to leaving the planet healthier than we found it. At Kruger Products, we believe growth and sustainability can go hand in hand. Our strategy is built on four pillars that guide our actions and reflect our values: Planet Conscious, Products Empower, Employee Impact, and Community Embrace.

Planet Conscious

As a company reliant on natural resources, we embrace our responsibility to steward them wisely. Since launching Reimagine 2030, we’ve made measurable progress:

  • 26% reduction* in Scope 1 & 2 GHG emissions
  • 35% reduction* in water consumption
  • ISO 50001 energy management certification achieved at multiple sites

Products Empower

We continue to innovate across our product portfolio to meet ambitious sustainability goals:

  • 100% of fibres used are third-party certified, with 90% FSC® certified
  • 2% reduction** in virgin plastic packaging in branded products
  • First Canadian tissue manufacturer to join Canada’s Plastic Pact (CPP), contributing to a circular plastics economy through the CPP Flexibles Working Group

Employee Impact

Our people are our greatest strength. We’re proud to foster a workplace where safety, growth, and wellbeing are prioritized:

  • 80% improvement*** in Employee Health & Safety
  • Ongoing investments in health & safety infrastructure and training

Community Embrace

We believe in giving back to the communities we serve. Through local philanthropy and community-building initiatives, we support the health and wellbeing of our neighbours and partners.

2024 Sustainability Highlights

Metric Achievement
Third-party certified fibre 100% with 90% being FSC® certified
Scope 1 & 2 GHG emissions 26% reduction*
Water consumption 35% reduction*
Virgin plastic packaging 2% reduction**
Employee health & safety 80% improvement***
FSC® certified products 250 products
Industry firsts FSC® certification (2011), Biomass gasification system, ISO 50001 certification

Looking Ahead

Our mission—making everyday life more comfortable—is at the heart of every decision we make. Reimagine 2030 is more than a strategy; it’s a commitment to our customers, our people, and the planet.

To explore our full sustainability journey, visit krugerproducts.ca/sustainability

*Intensity-based vs. 2015 benchmark

**Intensity-based vs. 2020 benchmark

*** OSHA Total Incidence Rate vs. 2015 benchmark